So the trick is to write posts that are more informed, more insightful, and more respectful of the readers. In my opinion, you are informed not just by talking to people but by being able to take the time to learn about things you like to write about. Reading a variety of material, listening to a diversity of opinions and finding ways to develop your thesis is key to being informed. It is true for reporters, as much as it is true for investors or readers.
How do we have insights? Precisely the same way – listening to our sources, weighing the options, and coming to a conclusion. One doesn’t need to be a pundit, one needs to read more, and have the ability to learn from every conversation. And what helps in being better informed – common sense! It is something we all should do, even if we are not writers, or bloggers.
My trick of gleaning and developing insights is using just plain common sense. Listen to everyone, learn as much as possible, and then politely argue with them, perhaps challenge them. The trick is to not accept conventional wisdom. Conventional wisdom is well, conventional and doesn’t reflect our opinions.
Ciò è tanto vero per un blog, quanto qualsiasi altra piattaforma si utilizzi. Tenere viva la discussione è la chiave.
Then you add in details, which are important enough to be included, but don’t necessarily need to go up in the front page. An ideal blog post is the one, which has a kicker that is as strong as the lead, or elicits a reaction from the reader, encouraging them to keep talking about the subject.
Questo è la normalità, concetti e abitudini che negli anni abbiamo imparato a mettere in pratica per incastrarci con gli algoritmi dei motori di ricerca e dei social network, per farci trovare e per sapere che il nostro contenuto potesse avere un qualche significato per la gente la fuori.
Ma dopotutto non è sempre così, quando scrivo il più delle volte lo faccio per me, per riflettere su determinati argomenti, per sapere di essere vivo. Dave Winer l'ha postulato molto meglio di me, proprio dopo aver letto questo post di Om:
I write my blog not because I want to write a "good" blog post, or even one that's read by a lot of people. And my own self is not scattered, it's right here, and as long as I live it will continue to be here. And my online self doesn't exist for the benefit of others, it's here to help my real self develop his thinking and create a trail of ideas and feelings and experiences that I can look back on later.
Insomma, di formule esatte non ce ne sono, vi resta da capire se ciò che pubblicate è interessante per gli altri, solo per voi o per entrambi.