Santorini non tiene il passo di Instagram

O come un social network costringa a ripensare totalmente un sito turistico non ancora pronto ad essere invaso. Un bel approfondimento su come i social network e la ricerca dello scatto perfetto contaminino luoghi e tradizioni reticenti al cambiamento.

The constant building and flood of tourists create tons of rubbish, which is all dumped illegally. Santorini still has no proper waste-management facilities, so all the empty water bottles, coffee cups and restaurant leftovers go into a huge dump which doesnโ€™t meet EUregulations. Leakage is free to infect the surrounding earth, water and air. โ€œWeโ€™re not proud of it but weโ€™re trying to do something about it,โ€ says Bellonias, the deputy mayor, who says that every plan for a new landfill site has been rejected by residents who do not want it near their homes or businesses.

The municipality has no power to overrule them. Out of ideas and with little power to bring in new policies, its current strategy is to promote the island as a year-round destination โ€œin order to ease the pressure in the summer monthsโ€. But of course, this brings with it the risk that crowds will stick around for even longer. What about introducing more caps on visitor numbers or a tourist tax, I ask Bellonias. โ€œWe could, but how would it work? Say someone wants to have their honeymoon in Santorini, how do we tell them they canโ€™t come here?โ€

Andrea Contino