The dirty little secret of streaming services is most people don’t even finish a song, they skip around. They’re looking for that hit of dopamine that satiates, and if they don’t find it immediately, they’ll move on. They’re especially interested in the work of stars, and this has less to do with the stars and their work than the society we now live in. Stars are rallying points in a Tower of Babel society. No one has seen the same niche movie as you or listened to the same niche song, but if you listen to the work of a star you can participate in the discussion, you can belong, and the truth is although the internet has provided endless verticals, we want to be in the big horizontal, we want to be a member of the club.
Via Lefsetz Letter