Dal pollice alto alle Reactions
Le Facebook Reactions sembrano molto vicine all'implementazione finale. Questo articolo su Bloomberg ne svela i retroscena e le racconta dal punto di vista del suo maggior sostenitore, Chris Cox.
Ne avevo già parlato in Ottobre, i test sembrano in dirittura d'arrivo. Tenetevi pronti ad essere ancora più "drogati" di Facebook.
Facebook Reactions won’t get rid of like—it will be an extension. Within the company, there was some debate on how to add the options without making every post look crowded with things to click. The simpler Facebook is to use, the more people will use it. Zuckerberg had a solution: Just display the usual thumbs-up button under each post, but if someone on her smartphone presses down on it a little longer, the other options will reveal themselves. Cox’s team went with that and added animation to clarify their meaning, making the yellow emojis bounce and change expression. The angry one turns red, looking downward in rage, for example. Once people click their responses, the posts in News Feed show a tally of how many wows, hahas, and loves each generated.
This update may seem trivial. All it’s doing is increasing the number of clickable responses. People already comment on posts with emojis or, in some cases, actual words. But the feature will probably make Facebook even more addictive. And it will certainly give Cox’s team a lot more information to throw into the News Feed algorithm, thereby making the content more relevant to users—and, of course, to advertisers.