Why I Blog: Intervista a Mark Schaefer

n occasione del lancio del suo nuovo libro "Born to Blog" ho voluto intervistare per #WhyIBlog Mark Schaefer, consulente marketing specializzato in social media, blogger di {grow}.


Why do you blog?

I started blogging as an experiment.  I was beginning to teach and consult and felt that I needed to immerse myself in the social web to really learn.  Today, blogging is my number one source of business connections. In fact, every significant customer and business partner I have has come to me through my blog community.

What does it mean to open a blog in 2013?

Blogging has changed so much!  It is not just personal journaling any more. Blogs are used to solve problems, obtain new ideas, create PR opportunities, establish a voice of authority -- almost any business objective can be supported by a blog.  Blogs are an essential part of any content marketing strategy today.

Did it help you to develop your job and your network?

It is not too bold to say that blogging changed my life. When I started my business, I had such a narrow view of my potential market and what was possible. The blog really opened up the world of global possibilities. After all, you found me through my blog, right?  How else would that have happened?  And once you connect, you never know where it will lead!

What's the content of "Born to Blog" and why a blogger must read it?

A few years ago, I wrote a book called The Tao of Twitter, which is now the best-selling book on Twitter in the world.  The secret to its success is that it takes a very human view of social media. We're taking that same approach with Born to Blog.  Being a successful blogger has nothing to do with the technology or what "theme" you use. Whether you are writing for yourself or a company, it's still about you. It's about your individuality and having the courage to put yourself out there.  Of course the book also covers all the tips and tricks to be successful but first and foremost is is a book to help you connect as a person to the world of blogging.

One blog my readers shouldn't miss?

I really enjoy Mitch Joel's blog. He's a prolific writer but always has an interesting opinion or observation about our digital world