Questioni di misura


ei giorni scorsi Klout, sito che cerca di stabilire la nostra influenza online, ha subito un grosso processo di revisione in termini qualitativi.

Consci dell'enorme difficoltà di far diventare le persone piccole Google PageRank, Klout lascia ancora un po' perplessi circa l'effettiva correttezza dei risultati, ma in queste acque torbide sembrano molti quelli ravveduti tra i detrattori della prima ora, tra cui Arrington.

Più volte sul blog ho parlato di influenza online, di come misurarla, e pché sia così complicato stabilire dei rigidi paletti nel giudicarla.

Reputo Klout ancora troppo giovane per definirlo uno standard, benché oramai sia quello più affermato sul web, le variabili sono troppe e un algoritmo (fortunatamente) non è ancora in grado di carpire tutte le nostre sfumature.

Mi piace pensarla come il giornalista MG Siegler di TechCrunch:

People don’t like to be ranked — unless they have a high ranking. But if the ranking is too high, it’s better to pretend like you don’t like that ranking so as not to piss off the people below you who have helped give you such a high ranking. In other words, people are pissed off at the bottom *and* at the top of the scale. A rock and a hard place.
This feeling is exacerbated by the fact that this is the internet. The great unifier. Here, everyone can truly be equal. Except that’s not really true.
On the internet, just as in real life, some people have more reach than others. But in the real world, it’s hard to quantify that. On the internet, there’s your Klout score. One number. In your face. 
When you add perks directly tied to this number, you make people even more angry. But again, that’s not really any different than the real world. Brands have been identifying influencers for decades and offering up perks. For some reason, it’s just better to do these things out of sight, it seems.
The truth about Klout is actually much simpler. It’s about data. Lots and lots of social data. The current currency of the web. In that regard, it’s not all that different from Google, which figured out a way to rank webpages, based on the currency at the time: hyperlinks.