People are the new way

Ancora a margine del Social Business Forum, una riflessione sul blog di Brian Solis con un guest post firmato da Michael Stelzner, fondatore di Social Media Examiner. Il focus devono essere le Persone e non più solo il marketing.

If you want to connect with customers and attract raving fans, the solution is very simple: Focus on people. You can meet the needs of people by helping them solve their problems at no cost.

People’s core desires don’t change. Your audience wants access to great insight, great people and recognition. When you help people with their smaller problems, many will look to you for their bigger issues. If you can multiply free assistance by hundreds, thousands or millions of people, you can rapidly grow your business.

Content enables this!

When you provide engaging “how-to” information and assistance in the form of valuable gifts (without strings attached), it triggers the “How much more?” question. “How much more value will I gain if I hire this company or buy this product?” is the response many will have when they see the great value you provide for free…

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When you offer great content—such as detailed how-to articles, expert interviews, case studies and videos—that focuses on helping other people solve their problems, you’ll experience growth. Why? Because this type of content meets the needs of people. It doesn’t focus on you, your products or your company. It is a true gift to your audience.