Duck Duck Go
Grazie a Napolux, ieri ho scoperto questo nuovo motore di ricerca, Duck Duck Go, che punta fortemente il suo esistere al contrapporsi a Google Search. Dopo averlo provato, nell’About potete farvi un’idea delle sue attuali funzionalità e potenzialità.
Sono riuscito a raggiungere per email il suo fondatore, Gabriel Weinberg, al quale ho chiesto qualche informazione in più sul progetto.
Certo si è infilato in una battaglia molto dura, nemmeno grandi colossi come Microsoft e Yahoo! sono riusciti a scalfire la market share di BigG, a parte qualche altalenanti punti percentuali. Detto questo, non sembra funzionare male, e forse questa sua natura minimalista può essere uno dei suoi punti di forza. Vedremo fin dove saprà arrivare.
1. Who are you? Personal background.
2. Where the idea to create DuckDuck Go is born?
The motivation was I was seeing more spam and less relevant (gamed) results on Google. At the same time I saw a lot of crowd sourced sites, e.g. Wikipedia, that had great links and hardly any spam. So I mashed up some of those sites and DuckDuckGo was born!
3. Why this strange name? Where does it come from?
Haha, I now realize that outside the US it seems very strange. There is a children's game in US called Duck Duck Goose: http://en.wikipedia.org/wiki/Duck,_duck,_goose
4. What is your idea of Google Search and which is the main difference between you and them?
Google search is obviously the gold standard, and I have deep respect for them. We do a lot of things different, however. Namely, zero-click info, more privacy, less spam, etc. I've tried to lay out the major ones on our About page: http://duckduckgo.com/about.html
The biggest one of these that is immediately noticeable is the Zero-click info. We take the crowd-sourced sites I mentioned above and pull out the best stuff and then put it on top so you get info about your search with zero-clicks! In the best case, your search ends there.
5. How do you feel about the competition with them?
I'm way way smaller, but I think I'm carving out a useful niche. That is my focus -- to deliver a better primary search engine to a subset of people that prefer the features I'm doing.
6. Any plans for the future? sell your idea to a big company?
My goal has been and still is to be a primary search engine for as many people as possible.