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Following my post around the personal hype I have around the HomePod product, I found this nice short commercial shot by Spike Jonze for Apple HomePod launch. Yes, the man behind Her movie.

Intensità vs Consistenza

Animation is the process of making small, repetitive, consistent actions, over and over, until you suddenly find you have created something you are proud of. Simon Sinek's wonderful talk is about applying that positive attitude to work and life.

Waiting for the HomePod

If you want an impartial point of view on everything about Apple, Six Colors is always a good source of news. 

That said, I've been an Apple Music subscriber from the very beginning and, therefore, looking with a lot of interest at HomePod product. Unfortunately it is not yet available in Italy, so I'm staring at the window waiting for the product release over here.

Meanwhile, I read basically all the online reviews. Mostly negative for the product launch timing, all of them positive about the speaker's quality. 

Loving music myself, I'm super curious about this last feature. Six Colors sums up in the right way which are the plus and the problems that Apple has and needs to face being so late in the market:

The HomePod is the Siri Speaker I dreamed about in 2016. Unfortunately, it shipped in 2018, and it’s got a lot more competition now. With the launch of Apple Music, Apple had a great opportunity to come out with a superior voice-controlled music device and claim the high ground in this market; HomePod is good, but it feels like a product that’s two years late to market (and yet still has features missing, such as stereo pairing and multi-room support).
The Sonos One may not sound as good as the HomePod, but it’s awfully close—and you can pick up two for the price of a single HomePod and put them in a stereo pair today. The Sonos One even supports Apple Music—but not with voice control, as the built-in Alexa assistant works with Amazon Music, Spotify, Pandora, and a few other services, but not Apple’s.
So where does the HomePod fit? In the end its biggest differentiator is that it’s the only way to listen to Apple Music via voice commands. Even as someone who fits in the target demographic for HomePod, that’s slicing a market awfully thin. If you’re the user of another music service, you can use AirPlay to play music from your phone to the HomePod, but at that point, why would you choose HomePod over something like Sonos One? Keeping in mind that Sonos One is half the price.
Two years ago things would’ve been different. But the competition in this category is fierce, and Apple has some catching up to do. Will HomePod end up being, like the Apple TV, an expensive product that is notable because it supports Apple’s ecosystem in a way that no other product does?

Anyways, I do really want to try it!

National Identities

Nationality feels powerful, especially today. But the idea of identifying with millions of strangers just based on borders is relatively new. We explain why it was invented — and how it changed the world.

Song Maker

This is fun!

Google has launched “Song Maker,“ a nifty new in-browser program that allows users to sequence basic beats in their web browser. “Song Maker” is the latest web-based music tool from Chrome Music Lab, which has previously rolled out experiments geared towards demonstrating and visualizing concepts such as chords and oscillators. “Song Maker” users can program drums, change the tempo, and set the key so that even the most inexperienced beatmaker can come up with something listenable. It’s also compatible with MIDI keyboards. Try it out for yourself.

The Cloverfield Paradox

Ieri sera, finalmente, ho visto The Cloverfield Paradox.

Il film ha ricevuto pesanti critiche, sia in Italia che all'estero. È assolutamente vero. Questo terzo capitolo della serie è girato in modo mediocre, il cast, benché di livello, ha poco spazio per sviluppare il proprio personaggio e per finire le regole della nuova dimensione in cui si trovano non ha spiegazioni e non vengono date in modo approfondito.

L'idea di questo film, benché prequel del primo Cloverfield uscito 10 anni fa, si basa sullo script La particella di Dio acquistato da J.J. Abrams nel 2012. E a me è piaciuto!

Perché nonostante abbia utilizzato delle furbate molto elementari per spiegare le cose accadute negli altri due film, la storia ha un senso, lascia quel grandissimo punto di domanda finale come i due predecessori.

Funziona molto bene la superficialità della narrazione e trattandosi di un film di fantascienza ci si può spippolare all'infinito domandandosi del perché e percome il film abbracci certe regole di un universo multiverso.

Il provarle ad accettare per come sono, guardare questo non come un capitolo conclusivo ma iniziale, apprezzare la volontà di dare un senso agli altri due, sono le giustificazioni necessarie che mi han fatto apprezzare il film.

Small b blogging

An interesting definition on how blogging has changed lately and how much you don't have to care about page views but your own ideas and connections. Your blog is the place where to grow your thinking and spread it to the rest of your peers.  

What’s going on here? I call it small b blogging. It’s a virtuous cycle of making interesting connections while also being a way to clarify and strengthen my own ideas. I’m not reaching a big audience by any measure but the direct impact and benefit is material.
Small b blogging is learning to write and think with the network. Small b blogging is writing content designed for small deliberate audiences and showing it to them. Small b blogging is deliberately chasing interesting ideas over pageviews and scale. An attempt at genuine connection vs the gloss and polish and mass market of most “content marketing”.
And remember that you are your own audience! Small b blogging is writing things that you link back to and reference time and time again. Ideas that can evolve and grow as your thinking and audience grows.

How much addicted to your phone are you?

Today’s phones are hard to put down. Push notifications buzz in your pocket, red bubbles demand attention, and endless distractions sit at your fingertips. It can feel impossible to pull away from. But that’s kind of the point. When people talk about the “attention economy,” they’re referring to the fact that your time and attention are the currency on which today’s applications make money. Because apps profit off of the total time you spend on their platform, there’s a strong incentive to use psychological tricks to keep you endlessly hooked. But it doesn’t have to be this way. Tristan Harris, who runs Time Well Spent, is working to create a world where platforms can more honestly respect their users’ time.
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